The Lumo Journal

Notes on getting found and growing online.

Practical ideas for small businesses — getting found, getting chosen, and growing online.

SEO
FeaturedSEO

How to show up on Google without learning SEO

The handful of things that actually move you up the page — and why you don't have to touch any of them yourself.

C
Conrad · May 29, 2026 · 5 min read
Getting started
Getting started

How much does a small business website cost in 2026?

A clear answer, the things that move the price, and what 'cheap' actually ends up costing.

C
Conrad · Jun 4, 2026 · 5 min read
Getting started
Getting started

Done-for-you website vs Wix or Squarespace: which is right for you?

DIY builders are powerful — and a real time sink. Here's an honest comparison for a busy owner.

C
Conrad · Jun 3, 2026 · 5 min read
SEO
SEO

Do you need SEO or Google Ads? (Usually both — in this order)

What each one actually does, when to use which, and why most small businesses end up running both.

C
Conrad · Jun 2, 2026 · 4 min read
Getting started
Getting started

Your first week online: what actually matters

Forget the 30-item checklist. Five things get a small business found and trusted in week one.

C
Conrad · May 22, 2026 · 4 min read
Design
Design

Why one clear page beats a ten-page website

For most small businesses, a single well-made page converts better than a sprawling site. Here's why.

C
Conrad · May 15, 2026 · 4 min read
Growth
Growth

Turning a visitor into a booking

Traffic is nice. Bookings pay the bills. The small changes that turn one into the other.

C
Conrad · May 8, 2026 · 5 min read
Behind the scenes
Behind the scenes

How we build a site in six days

From a few sentences to a live, hosted website — the exact steps, and where you come in (briefly).

C
Conrad · Apr 30, 2026 · 6 min read
Getting started
Getting started

What to actually write on your homepage

Five lines that tell a customer they're in the right place — and what to leave off entirely.

C
Conrad · Apr 22, 2026 · 4 min read
Journal — Lumo